For a long time contradiction has been plagued by electrical appliance industry, retailers and manufacturers to small friction may evolve into the intense game, especially in the global economic recession. Home appliance industry must be included in the supply chain to consumers the category, this needs retailers and manufacturers of informationization means business data seamless docking up, completely around the needs of the consumers organization research and development, production and retail, so that we can guarantee the smooth running of the industrial chain article with a win-win situation. Media reports, recently gome group 34 division new ERP system and online success operation, the event at the cause of the larger repercussions. Why does a enterprise's information system will cause the height of the online industry attention? This system will give China home appliances bring which change? Please look at 108) the depth of the home appliance ". Host: each netizen hello, and welcome to this issue of home appliance depth ". First welcome our old friend, senior director of counseling from LuoQingQi teacher. ROM. Teacher,cheap new era hats how do you do. LuoQingQi: the host is good. Host: ROM teacher, media reports, today gome group 34 division online ERP system and successful operation, this in the industry has also had a certain response, why a enterprise the information system of on-line cause the attention of the industry? LuoQingQi: I think also cannot from a business perspective, should from a hub's perspective. Big retail enterprise should be a supply chain set point, is a supply chain set point. The ERP system, in a certain sense, is the enterprise operation all nodes of digital, this is a. Second, these data and resources planning. The process monitoring operation, comprehensive monitoring all process, it is a thing, equal to say is a hub, a large circulation hubs replace the operating system. Host: in recent years contradiction plagued house electric appliance, the emergence of a supplier for retailers stop supply event, why can have something like this happened? LuoQingQi: contradiction, in essence that the contradiction between supply and demand. But certain significance on expression is contradiction, why? In fact he said consumer retail and supplies, make things consumers don't, for example, you have 100 things, consumers to 70 pieces or to 30 pieces, and the rest? Don't you will be on sale disposed, discount have damage, everyone will be for the damage in the problem arguing about. You damage a no problem, but now the problem is what? You each make a business has certain people don't, is balance, the more down more and more of what, such as I do 100 pen, don't accounted for 30% or 50% this concept, so now will find that, things don't always accompany business process, and not solve, so as the contradiction between the zero for very large. I actually think that supply and demand contradiction. Consumers don't, that is the supply and consumption demand is conflicting. Retail is a representative, retail just supply a representative of the just. So, you can't do it, this problem is very complex. Inside this contradiction, such as we now see in developed economies inside, usually this contradiction is relatively rare. Why? Or supply chain integration is smooth, the contradiction, is what I just said is consumer products accounted for the remaining pick than low, very low, retail party and the supplier can put his loss to a minimum, so the supply chain of the oscillation is not. Host: the current Chinese home appliance industry informatization construction and the United States including Japanese enterprise is different, for information construction each have the requirement of how? LuoQingQi: I think what about, the host said is right, the developed countries now is like days, the United States, Europe and we don't really, why? Now these countries have not manufacturing products, a large part of the China sourcing directly from the past sales. The factory went to Asia to move, that is, they, in their own domestic only store, no factory, purchasing plan according to purchase over, sold out, and then can be in again. In the developed economies, the price of the product are relatively stable. We now see domestic, on the one hand, is the world's largest in our factory, next to the world-class retail. Shop and the distance between the factory is very short, all in one area inside, supply chain in the retail and the distance between the supply is very short, but also has a problem, is that the price is not stable, price fluctuations is better. Price volatility, no matter for manufacturing, retail, and to the economies of the influence of the whole economy and to influence is very big. Now to fix the problem, I think now enterprise do ERP system, in a certain sense, is in complete we retail to call supply chain integration, why? Not on the enterprise information system, the consumer is attached to the inside the system, consumers, retailers and suppliers, they want to do the integration between information. Now you can feel what consumers want, originally the conditions is not have, although we said to be, why not have? You rely on discrete investigation is hard to touch clearly consumer demand, you go to the market make survey, we were in this state. We now chain has mature, the chain network is very big, consumers every day to buy things, and people to not buy. Go to the didn't buy and went to buy the things can be as data precipitation down, consumer shopping demand can relatively clear in the retail network inside this show. Show this part of the demand, is retailers to touch. Touch the thing can feedback to what? Back to the manufacturing inside, they go to research and development, and to make. Now in a consumers as a driving force to drive the chain, now the information system can put the consumer and retail with factory, factory upstream and form a complete set up enterprise integration.Combine what is up? I think it comes from the whole chain of planning of planning, let whole chain won the planned, many had originally been consumers pick the rest of the number is greatly reduced and the operation of the supply chain is relatively stable. Host: the current state is also focused on the structure and dig the domestic demand stage, home appliance manufacturing enterprise and retail enterprise supply chain docking, the country industrial structure adjustment and expanding domestic demand has much help? LuoQingQi: a huge help, why have great help. Such as the structure, and the structure we mainly talks about the industrial structure, the industrial structure is the focal point of the enterprise, the enterprise to do innovation, to do to adjust your technology innovation of the industrial structure. But now there is a question what??? The rest of the large number of consumers pick, retail and factory has been in a quarrel between, subject to the loss. The loss in China it is great, because not integrated supply chain. This loss every day with the operation process, earnings is very low, how have your energy for innovation? How could do industrial structure adjustment? If you put the problem solving, can clean SLATE, for example, the launch of the country as the structure of this stuff,New Era Hats it can be easy to echo, to embrace such strategic policy. Compere: do you feel that home appliance to China supply chain matchmaking financial system including logistics system what effect? LuoQingQi: logistics, now I think no problem, logistics what is the biggest problem? Is the thing with information not docking, for example I will go to the delivery, the user to the goods at home, but now delivery, users don't know what time of delivery send, delivery of don't know the user when at home, this in the delivery to or can't get the and so on so that some problems, can lead to what? Increase the logistics cost. We now call visible logistics, what is visible logistics? No matter go where, can track to, can reduce the industry's logistics cost. If the logistics is smooth, you think about the whole operation costs will come down, this is a. And still another problem is what? Inventory. Because logistics is fluent, consumer demand is accurate, you sell goods to sell more, pick the rest of the number is very few, the original problem is what? Demand is visible, zero for both sides in the guess again, a big part of be they guess wrong, they guess wrong is a large inventory, large inventory. Inventory is dull and money behind. You will find that it is a special retail sometimes, but industry occupies funds will be very big, why? Dull capital, it does not rotate, invalid funds is very much. If the chain up smooth words, a lot of goods will be liberated, shouldn't the production of goods not production. It is not the production of shouldn't say things into circulation system, now is not the production of have no, so the entire retail system or manufacturing system, the original invalid goods that takes up capital was liberated. A normal economic scale with normal monetary takes up match, can release a lot of social capital appear, this is that it's a public effect. Host: thank you very much today ROM teachers brilliant explanation, this home appliance to the deep end, we next time, good-bye. Expert introduction LuoQingQi, senior director of pat consulting firm. For multinational companies, government agencies and nonprofit organizations provide strategic development consulting services. Pat pat, consultation about Michael consulting is a few can simultaneously for multinational companies, government agencies and nonprofit organizations provide strategic advisory services of one of the institutions. Mainly to all kinds of organizations provide strategic decision-making development strategy, organization optimization and performance improvement the consultation service. Service fields covers the electronic, retail, finance, energy, health and other 17 industry and government organizations and non-profit organizations.
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